BFSI VISION | Social Media Strategy

Girish VS
Managing Editor, BFSI Vision

Social Media Strategy – Designed to Fail
By now it is a commonly accepted fact that social media is a game changer for marketing, customer connect and understanding customer
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Varun Saxena
Head – Marketing, Karvy Pvt Wealth Management Ltd

Bridging the gap through new mediums
Challenges that are faced in articulating a social media strategy As a diversified financial services group
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Yogesh Gupta
Senior Vice President & Head - Business Procurement & Financial Inclusion, Bajaj Allianz Life Insurance Co Ltd

Social Media- An emerging trend
With the change in technology and trends, Social media is not an option – it is a must.
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Vikas Pradhan
Consultant, Multinational Software solutions

Forms of evolutions seen in the use of new media
Trends that will drive changes in social media strategy Short term, Quick turnaround or Limited period offers
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Naveen Bachwani
Founder & CEO, ThinkShop Technology and Business Solutions

New media changing the face of Indian users
2014 has seen a number of trends emerging in the technology arena - big data
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Riyaz Ladiwala
Senior Vice President, Edelweiss Securities Ltd.

Trends seen in social media strategies that trigger the traffic
In social media space I see primarily 2 trends. 1st is building awareness/educating
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